Who Is Jacob Soboroff’s Wife? Meet Nicole Elizabeth Cari – Age, Career, Family & More

Jacob Soboroff is one of America’s most recognized television journalists — a familiar face on NBC News and MSNBC who has covered everything from border immigration crises to presidential elections. But behind his remarkable public career is a deeply personal story that includes a loving marriage to Nicole Elizabeth Cari, a talented and accomplished fashion executive based in Los Angeles.

If you have been wondering who Jacob Soboroff’s wife is, what she does, how they met, and what their family life looks like — you have come to the right place. Below, we cover everything there is to know about Nicole Elizabeth Cari, the woman who captured the heart of one of television journalism’s most respected correspondents.

Who Is Nicole Elizabeth Cari?

Nicole Elizabeth Cari is an American fashion executive who has built an impressive career in the world of fashion marketing. Born and raised in Chicago, Illinois, she later spent time in New Mexico before eventually settling in Los Angeles — the city where her career truly flourished and where she met her future husband.

She is widely known in fashion industry circles for her work with Band of Outsiders, the prestigious Los Angeles-based menswear brand founded by designer Scott Sternberg. Nicole rose through the ranks at the company to become Vice President of Marketing and Communications — a position that made her one of the most influential voices behind one of LA’s most celebrated fashion labels.

Beyond her professional achievements, Nicole is best known to the general public as the wife of Jacob Soboroff, the award-winning NBC News and MSNBC journalist. Despite her husband’s high public profile, Nicole has largely maintained a private life, choosing to stay out of the spotlight while pursuing her career and raising their two children.

Early Life & Background

Nicole Elizabeth Cari was born in Chicago, Illinois, though she grew up in New Mexico — giving her a blend of Midwestern roots and Southwestern culture. This cross-cultural upbringing likely contributed to her distinctive personal style and her ability to connect with diverse audiences, qualities that would serve her extremely well throughout her fashion career.

After completing her schooling, Nicole went on to pursue higher education in a field aligned with her interests in communications and management. Following her graduation, she made her way to Los Angeles — specifically settling in the hip and artsy Silver Lake neighborhood, which became the launching pad for her remarkable career in fashion.

Nicole Cari’s Fashion Career

Nicole Cari’s professional life truly blossomed when she joined Band of Outsiders, one of Los Angeles’s most beloved and influential menswear brands, celebrated for its preppy classics infused with Southern California cool. The brand’s aesthetic aligned perfectly with Nicole’s own personal style — an important quality for someone who would become the living face of its marketing operation.

Nicole initially joined as Director of Press and Marketing, where she quickly distinguished herself as not just a marketing professional, but as someone who genuinely embodied the brand. She was described as practically a living, breathing advertisement for Band of Outsiders — her wardrobe, lifestyle, and public persona all reflecting the brand’s ethos authentically.

Over time, she was promoted to Senior Director of Marketing and Communications, and eventually earned the prestigious title of Vice President of Marketing and Communications. In this senior executive role, she worked closely with founder Scott Sternberg on everything from producing fashion shows to overseeing the brand’s acclaimed Polaroid advertising campaigns.

Following her years at Band of Outsiders, Nicole transitioned into freelance consulting, working as an independent Brand and Marketing Creative Consultant. This move gave her greater flexibility to balance her thriving career with her family responsibilities in Los Angeles.

How Did Jacob Soboroff Meet Nicole Cari?

The story of how Jacob Soboroff and Nicole Cari first crossed paths is a wonderfully serendipitous one. The two met at the Band of Outsiders store in Los Angeles, where Nicole was working as a Director of Press and Marketing. It was the kind of chance encounter that could only happen in a city like Los Angeles, where fashion, media, and culture all converge.

Jacob, who was already building his journalism career in Los Angeles at the time, visited the store and came across Nicole. The connection between the two was immediate. Jacob was clearly drawn to Nicole’s intelligence, charm, and vibrant energy — qualities that have continued to define their relationship ever since.

Their love story is a wonderful reminder that meaningful connections can be made in the most unexpected places — in this case, a fashionable boutique on the streets of Los Angeles. The two quickly became a couple, and their relationship blossomed beautifully over time.

Jacob Soboroff & Nicole Cari’s Wedding (2012)

Jacob Soboroff and Nicole Elizabeth Cari officially tied the knot in 2012. Their wedding was an intimate celebration of love, surrounded by close family and friends. The couple has consistently expressed warmth and gratitude toward each other on social media over the years, celebrating their anniversaries with heartfelt messages that reveal the depth of their bond.

On the occasion of their 12th wedding anniversary in 2024, Jacob shared a touching social media post celebrating over a decade of marriage to Nicole — noting that their relationship only gets better with each passing year. To mark their 10th anniversary in 2022, the couple made a special trip to Europe to create new memories and honor the decade of love and partnership they had built together.

Jacob Soboroff’s Children: Noah & Lucia Ray

Jacob Soboroff and Nicole Cari are the proud parents of two children — a son named Noah and a daughter named Lucia Ray. The family of four lives together in Los Angeles, the city where both Jacob and Nicole have built their careers and their lives.

Jacob has occasionally offered heartwarming glimpses into his family life through social media — from teaching Noah to ride the waves at the beach to the family dressing up as Super Mario characters for Halloween. The Soboroff household is clearly a home filled with laughter, adventure, and love.

Both Jacob and Nicole are deeply committed to being present and engaged parents, even as they navigate demanding professional lives. Their ability to balance work and family is a testament to the strong partnership they have built over more than a decade of marriage.

About Jacob Soboroff – Nicole’s Husband

Jacob Hirsch Soboroff was born on March 27, 1983, in Los Angeles, California. He is the eldest child of Patti and Steve Soboroff — a prominent real estate developer, philanthropist, and former member of the Los Angeles Board of Police Commissioners.

Jacob received an outstanding education, attending the prestigious Harvard-Westlake School in Los Angeles before earning a Bachelor of Arts in Politics (2005) and a Master of Arts in Political Theory and Philosophy (2006) from New York University.

He joined MSNBC in September 2015 and became nationally recognized for his courageous and empathetic reporting on the Trump administration’s family separation policy at the US-Mexico border — one of the most high-profile immigration stories in recent American history. His reporting earned him the Walter Cronkite Award for Excellence in Television Political Journalism, among other prestigious honors.

His reporting led to a New York Times bestselling book, Separated: Inside an American Tragedy (2020), which was later adapted into a documentary film. In January 2026, he published his second bestseller, Firestorm: The Great Los Angeles Fires and America’s New Age of Disaster.

Some Lesser Known Facts About Nicole Elizabeth Cari

• Nicole Elizabeth Cari was born in Chicago, Illinois, and grew up in New Mexico — a unique dual upbringing that shaped both her personality and her personal style.
• She settled in the Silver Lake neighborhood of Los Angeles, known for its artistic and bohemian culture, before building her fashion career there.
• Nicole joined Band of Outsiders and is described by insiders as having been practically a “living advertisement” for the brand — her personal style perfectly embodying the label’s ethos.
• She first met Jacob Soboroff at the Band of Outsiders store in Los Angeles, where she was working as a senior director of press and marketing at the time.
• Jacob and Nicole celebrated their 10th wedding anniversary with a special trip to Europe in 2022, and their 12th anniversary in 2024.
• Nicole and Jacob have two children together — a son named Noah and a daughter named Lucia Ray — and the family is based in Los Angeles.
• Nicole has transitioned from her high-powered in-house executive role at Band of Outsiders to working as a freelance Brand and Marketing Creative Consultant, giving her greater flexibility as a working mother.
• Jacob Soboroff has frequently praised Nicole on social media, describing her as an indispensable source of strength and support throughout his most demanding assignments, including his years of reporting from the US-Mexico border.
• Nicole is known among her peers as someone who is warm, down-to-earth, and genuinely passionate about fashion and design — qualities that made her stand out even in the highly competitive Los Angeles fashion world.
• The Soboroff family was personally affected by the devastating January 2025 Los Angeles wildfires, which destroyed parts of Jacob’s childhood neighborhood of Pacific Palisades. Jacob reported live from the disaster zone while his family remained close.

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